Digital Marketing

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Digital Marketing

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Use of various digital tactics and mediums to influence and connect with actual as well as potential customers at the place wherein they spend significant time.

Concepts covered under Digital Marketing:
  • Marketing Automation
  • Brand Management
  • Blogging
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC)
  • Website Designing and Website Development
  • Content Creation and Content Management
  • Copywriting and Editing
  • Email Marketing Mobile Marketing
  • E-Commerce
  • Data Analytics
  • Marketing Strategy
  • Interactive Technology (Artificial Intelligence, Machine Learning, etc.)

Successful digital marketing professionals are those who are self-motivated and keen to learn the latest trends in a particular industry, passionate about building a long-term association with the customers, and enthusiastic about building a positive brand image.

  • professional should possess the skills and knowledge to utilize the power of the internet for conducting advertising campaigns, posting blogs, creating web pages, creating media posts, etc. Social Media Marketer

A digital Marketing Professional can look forward to job opportunity as:

  • Online Content Developer or Content/Copy Writer
  • Professional Blogger
  • Brand Manager
  • Mobile Marketing Specialist
  • Search Engine Optimization Specialist
  • Search Expert
  • Web Designer
  • Email Marketer
  • Business Analytics Specialist

The prevailing trends and need of digitalizing businesses have created a huge demand for certified professionals who are familiar with the art of digital marketing.

  • Bachelor’s degree in digital marketing, internet marketing.
  • Master’s Degree: Budding digital marketing managers or directors will typically need a master’s degree.
  • There are so many online certificate programs available. These are provided by the internet giants. These programs include:
Popular Digital Marketing Online Certification Programs
Name of the Course Course Provider Website
Analytics Certification Google Analytics
AdWords Certification Google Academy for Ads
Fundamentals of Digital Marketing Google Digital Garage
Twitter Flight School Certification Twitter
Bing Ads Accredited Professional Microsoft

As per, in October 2016, the average salary for internet marketing specialists was between $31,975 and $63,826. With a professional degree and a certificate, you can earn more or you can work as a freelancer to make more money.


Best colleges/universities across the world offering the best courses in digital marketing are enlisted below:

  • MSc Strategic Marketing, Imperial College Business School, United Kingdom
  • MSc in Strategic Marketing, Cranfield, United Kingdom
  • MSc Marketing, Manchester (Alliance), United Kingdom
  • MSc Marketing, Trinity Business School, Ireland
  • MSc in Digital Innovation, UCD Michael Smurfit Graduate Business School, Ireland

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