Digital Marketing
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DIGITAL MARKETING
Use of various digital tactics and mediums to influence and connect with actual as well as potential customers at the place wherein they spend significant time.
Concepts covered under Digital Marketing:
- Marketing Automation
- Brand Management
- Blogging
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC)
- Website Designing and Website Development
- Content Creation and Content Management
- Copywriting and Editing
- Email Marketing Mobile Marketing
- E-Commerce
- Data Analytics
- Marketing Strategy
- Interactive Technology (Artificial Intelligence, Machine Learning, etc.)
DIGITAL MARKETING PROFESSIONALS
Successful digital marketing professionals are those who are self-motivated and keen to learn the latest trends in a particular industry, passionate about building a long-term association with the customers, and enthusiastic about building a positive brand image.
- professional should possess the skills and knowledge to utilize the power of the internet for conducting advertising campaigns, posting blogs, creating web pages, creating media posts, etc. Social Media Marketer
CAREER OPPORTUNITIES
A digital Marketing Professional can look forward to job opportunity as:
- Online Content Developer or Content/Copy Writer
- Professional Blogger
- Brand Manager
- Mobile Marketing Specialist
- Search Engine Optimization Specialist
- Search Expert
- Web Designer
- Email Marketer
- Business Analytics Specialist
The prevailing trends and need of digitalizing businesses have created a huge demand for certified professionals who are familiar with the art of digital marketing.
EDUCATIONAL REQUIREMENTS
- Bachelor’s degree in digital marketing, internet marketing.
- Master’s Degree: Budding digital marketing managers or directors will typically need a master’s degree.
- There are so many online certificate programs available. These are provided by the internet giants. These programs include:
Popular Digital Marketing Online Certification Programs
| Name of the Course | Course Provider Website |
|---|---|
| Analytics Certification | Google Analytics |
| AdWords Certification | Google Academy for Ads |
| Fundamentals of Digital Marketing | Google Digital Garage |
| Twitter Flight School Certification | |
| Bing Ads Accredited Professional | Microsoft |
AVERAGE EMOLUMENTS
As per PayScale.com, in October 2016, the average salary for internet marketing specialists was between $31,975 and $63,826. With a professional degree and a certificate, you can earn more or you can work as a freelancer to make more money.
POPULAR PROGRAMS
Best colleges/universities across the world offering the best courses in digital marketing are enlisted below:
- MSc Strategic Marketing, Imperial College Business School, United Kingdom
- MSc in Strategic Marketing, Cranfield, United Kingdom
- MSc Marketing, Manchester (Alliance), United Kingdom
- MSc Marketing, Trinity Business School, Ireland
- MSc in Digital Innovation, UCD Michael Smurfit Graduate Business School, Ireland
THE WAY AHEAD...
Thrilled... & Excited, but don’t know where to start.